Those relationships didn’t survive meeting in person
Because we see or hear somebody so often – whether on TV, YouTube, podcasts, Twitch or in the movies – we start to feel as though we actually know them. And for many, that sense of familiarity can feel a lot like a personal connection. While this phenomena is practically older than steam – people have formed these sorts of connections on silent film stars, after all – it’s especially prominent with the advent of podcasts, YouTube, Twitch, TikTok and other forms of digital media. First there’s the fact that creators are incentivized to push out as much content as possible. Podcasts, come out on a weekly basis, YouTubers and Twitch streamers will often post multiple times a week, often with videos or streams that run for hours at a time, and short-form digital media like TikTok encourages a veritable deluge of videos.
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