Whitney Wolfe Herd opens the double doors of her suite at the Oberoi Hotel in New Delhi in a hotel bathrobe, her face hidden beneath a sea foam–green beauty mask. “Do you use any dating apps?” she asks the trio of room-service waiters as they roll a large trolley table into the room. Indeed they do. “Bumble has changed my life,” says a handsome 23-year-old named Shlok, who could be a spokesperson for the four-year-old dating-and-networking company. “We don’t have time to meet people.”
Wolfe Herd’s eyes widen, delighted. And though it’s 1:30 a.m. on a December night, and she has just changed out of the floor-length beaded Indian gown that she wore to Priyanka Chopra and Nick Jonas’s Delhi wedding reception (the last of five days of Chopra-Jonas festivities), the Bumble CEO and founder doesn’t seem remotely tired. It is mid-morning in Austin, Texas, where the company has its headquarters, and there’s work to be done. Wolfe Herd, 29, is joined by three female Bumble staffers in sweatpants and company T-shirts, MacBooks clutched under their arms. She serves everyone red wine and Margherita pizza. The mood is buzzing, on-brand-business meeting meets pajama party.
Wolfe Herd tells me Bumble is profitable, in the range of $200 million in revenue last year
A company by women for women: Bumble was founded on this idea before it became fashionable, in what could be called the PreToo era, in the days before power woman T-shirts were sold at J.Crew.
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