Cultivation concept (Gerbner, Disgusting, Morgan, Signorielli, & Shanahan, 2002) implies that watching television has an effect on viewers’ attitudes and you will opinions because of good processes whereby the world because the portrayed by the media involves become identified of the audiences-for example higher-volume audiences-as an exact reflection out-of fact. Regular television watching is actually advised to produce a shared selection of conceptions and standard about personal facts certainly one of if you don’t diverse viewers. According to cultivation theory, some experts have recommended that the lack of portrayals out-of homosexuality on tv ong hefty audience one to homosexuality are abnormal or very uncommon. Centered on Gross (1994), television was a major impact on the fresh new presumptions individuals have on the members of minority communities such gays, lesbians, and you can bisexuals since of numerous watchers may have nothing personal experience having such as for instance anyone. Meant for cultivation idea, Terrible (1984) learned that tv viewing is actually linked to more powerful bad attitudes toward gays and you will lesbians, no matter viewers’ political opinions.
Means
In spite of the challenging heterosexuality from traditional news representations, portrayals off gay and lesbian somebody on television have become some more common as the 1997 when Ellen turned into the first television show for a homosexual best profile.
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