Currently the Hater app has 4,000 topics such as cargo shorts, crocs, and vegan food. And if you don’t feel strong either way, you can skip it.
Even if it started out for laughs, Hater’s success hasn’t been a joke. Alper raised $1 million in venture capital funding, and was even offered a deal from Mark Cuban when he appeared on “Shark Tank.” (Disclosure: Disclosure: CNBC owns the exclusive off-network cable rights to “Shark Tank.”)
While that deal didn’t pan out, the founder says Hater drew more than a million downloads from the Apple Store and Google Play.
Meanwhile, more people are embracing technology as a way to connect. According to Pew Research, 60 percent say online dating is a good way to meet people, up from just half that in 2005.
Like the Tinder dating app, people swipe through the topics, either right or left, to say if they like it or hate it
With more and more companies entering the space, the revenue continues to grow. In 2017, the electronic dating industry saw an estimated $1.3 billion in revenue.
“We don’t have any marriages yet, but it’s only been a year,” the founder told CNBC. “We do have people who have been dating pretty much a whole year.”
Imagine an online dating app whose mission is to help singles find true love through hate
Alper added that one of their favorite success stories comes from a couple who had a mutual aversion of the Super Bowl. So instead of watching the game, they watched a movie, and made queso dip.
Right now Hater is not making money, but the founder says they are working on monetizing through advertising, and is planning to roll out a premium subscription later this year.
For those people who are just not buying the concept of finding love through hate, Alper had this to say: “There are optimists and there are pessimists out there, and we really emphasize the fact that this is about hating stubbing your toe or a crowded subway. It’s not about hating groups of people or anything like that.”
On the Money airs on CNBC Saturdays at 5:30 am ET, or check listings for air times in local markets.
Meet Hater, the world’s first matchmaking app that’s mocking the monotony of the online dating scene and creating a virtual playground for all those passion-seeking singles looking for a connection on the world wide web. Entertaining, user friendly and nonconformist, Hater has hedged its bets on the power of “hating” as the key to finding a compatible mate. As singles weigh in on an ever-growing list of today’s hot topics, from clothing trends to politics to sports swinglifestyle-coupons teams to pedestrian etiquette, Hater builds user profiles based on expressions of opinion, all while foregoing the tedious and sometimes disingenuous routine of building an often less-than-accurate dating profile that’s common on similar apps like Tinder and Bumble.
With over 200,000 users across the globe since the iOS app launched in early 2017, Hater has worldwide appeal. Interestingly enough, founder and CEO Brendan Alper doesn’t consider himself the “hater” type because he’s generally opposed to one-sided thinking. A Brown University graduate and former banking industry professional-turned-comedy-sketch-writer, Alper sees Hater as a lighthearted, engaging yet serious space for meeting similar-minded singles who may be experiencing online dating fatigue and are tempted to defy the standard compatibility criteria touted by most other dating sites. With an upside-down rose heart as its logo and a zero-tolerance policy for any form of hate speech, Hater believes users just might be able to find “Love Through Hate.”
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